Offline - Soundbox
M
In progress
Project Overview
Code Name
OFF-SB
BU
DLS
Usecase / Product
Soundbox QR Merchant
PM
—
Status
In progress
Timeline
Q2 2026 – Q4 2026
Type
M
Budget
—
Business KPI
Merchant acquisition — SME Soundbox adoption
MKT KPI
—
Detail Links
Planning Docs
MKT Blueprint—
Media Plan—
Reporting & Dashboard
CIO Report—
Project Performance Dashboard—
Media Performance Dashboard—
Post Campaign Report—
Media Report—
Phasing
| Phase | Period | Objective | Budget % | Status |
|---|---|---|---|---|
| Merchant Onboarding Push | Q2 2026 | Field sales enablement, offline visibility (POSM) | 35% | Done |
| Adoption Drive | Q3 2026 | Merchant activation incentive, in-store media | 45% | In progress |
| Retention & Expansion | Q4 2026 | Repeat merchant usage, cross-sell | 20% | To-do |
Comm Framework
Comm framework chưa được thêm vào.
Main KV
Notes / Best Practice
No notes added yet.