LX26
XLGamification
To-do
Project Overview
Code Name
LX26
BU
BMC
Usecase / Product
Lắc Xì
PM
—
Status
To-do
Timeline
31/12/26 – 14/2/27
Type
XLGamification
Budget
—
Business KPI
Players reach & Biz KPI overachievement (theo pattern LX24/LX25)
MKT KPI
—
Detail Links
Phasing
| Phase | Period | Objective | Budget % | Status |
|---|---|---|---|---|
| Brief & Game Mechanic Alignment | T-8 tuần | Review LX25 post-mortem, align Product on mechanic updates | 10% | To-do |
| Media Plan & Event Calendar | T-6 tuần | Draft media plan, phasing by event, agency briefing | 20% | To-do |
| Live — Event Switching | Tết 2027 | Daily monitoring, per-event creative/message switching | 60% | To-do |
| Post-mortem | T+2 tuần | Post-mortem deck, best practice update | 10% | To-do |
Comm Framework
Comm framework chưa được thêm vào.
Main KV
Notes / Best Practice
No notes added yet.