FS - PayLater
L
In progress
Project Overview
Code Name
FS-PL
BU
FS
Usecase / Product
VTS (Ví Trả Sau)
PM
—
Status
In progress
Timeline
Q3 2026 – Q4 2026
Type
L
Budget
—
Business KPI
TOM uplift + activation rate — Ví Trả Sau BNPL
MKT KPI
—
Detail Links
Phasing
| Phase | Period | Objective | Budget % | Status |
|---|---|---|---|---|
| Awareness | Q3 2026 | Build reach & recall for VTS BNPL proposition | 40% | In progress |
| Activation | Q3 2026 – Q4 2026 | Drive first transaction, in-app conversion push | 40% | To-do |
| Retention | Q4 2026 | Repeat usage, cashback/loyalty reinforcement | 20% | To-do |
Comm Framework
Comm framework chưa được thêm vào.
Main KV
Notes / Best Practice
No notes added yet.