BMC - Rebrand
XLBranding
In progress
Project Overview
Code Name
BMC-RB
BU
BMC
Usecase / Product
MoMo Platform
PM
—
Status
In progress
Timeline
Q2 2026 – Q4 2026
Type
XLBranding
Budget
—
Business KPI
Full touchpoint brand migration — TOM & brand favorability uplift
MKT KPI
—
Detail Links
Phasing
| Phase | Period | Objective | Budget % | Status |
|---|---|---|---|---|
| Planning & Asset Prep | Q2 2026 | Finalize brand guideline rollout, touchpoint audit, asset production | 20% | Done |
| Rollout — Digital & In-app | Q3 2026 | Migrate app, web, CRM touchpoints to new brand identity | 50% | In progress |
| Rollout — Offline & Partner | Q4 2026 | OOH, POSM, merchant touchpoint migration; partner comms | 30% | To-do |
Comm Framework
Comm framework chưa được thêm vào.
Main KV
Notes / Best Practice
No notes added yet.