FS - Critical Illness
M
To-do
Project Overview
Code Name
FS-CI
BU
FS
Usecase / Product
Bảo hiểm Vi Mô
PM
—
Status
To-do
Timeline
Q1 2027
Type
M
Budget
—
Business KPI
Policy sign-up rate — micro-insurance product
MKT KPI
—
Detail Links
Planning Docs
MKT Blueprint—
Media Plan—
Reporting & Dashboard
CIO Report—
Project Performance Dashboard—
Media Performance Dashboard—
Post Campaign Report—
Media Report—
Phasing
| Phase | Period | Objective | Budget % | Status |
|---|---|---|---|---|
| Brief & Media Plan | T-6 tuần | Align brief with Product & Legal (insurance disclaimer) | 20% | To-do |
| Launch | Q1 2027 | Trafficking, CAPI setup, agency briefing | 50% | To-do |
| Post-campaign | T+2 tuần | Post-mortem, reconciliation | 30% | To-do |
Comm Framework
Comm framework chưa được thêm vào.
Main KV
Notes / Best Practice
No notes added yet.