DLS - Cashback
M
To-do
Project Overview
Code Name
DLS-CB
BU
DLS
Usecase / Product
Cashback Program
PM
—
Status
To-do
Timeline
Q4 2026
Type
M
Budget
—
Business KPI
Transaction frequency uplift via cashback incentive
MKT KPI
—
Detail Links
Planning Docs
MKT Blueprint—
Media Plan—
Reporting & Dashboard
CIO Report—
Project Performance Dashboard—
Media Performance Dashboard—
Post Campaign Report—
Media Report—
Phasing
| Phase | Period | Objective | Budget % | Status |
|---|---|---|---|---|
| Brief & Media Plan | T-6 tuần | Align brief with Product, draft media plan | 20% | To-do |
| Launch | Q4 2026 | Trafficking, CAPI setup, agency briefing | 50% | To-do |
| Post-campaign | T+2 tuần | Post-mortem, reconciliation | 30% | To-do |
Comm Framework
Comm framework chưa được thêm vào.
Main KV
Notes / Best Practice
No notes added yet.